First came the construction, then the name and now, the new ladies’ Downhill racecourse in Beaver Creek has its visual identity as Olympic Downhill champion Lidsey Vonn unveiled the logo for Raptor during her November 8 press conference in Vail.
Created by Design & Image Communications in Denver, this new logo extends the equity of its Birds of Prey male counterpart, utilizing a similar vertical format while sharing aspects of typography and composition that allow the two marks to live side by side when appropriate.
“The logo utilizes avian features, while representing both aggressive speed and feminine beauty, all at once,” explained Eli Gerson, Co-Partner of Design & Image Communications. “The elegant wing shapes sweep back in a dynamic fashion to illustrate the dramatic vertical dive of both bird and skier, while shapely ski profiles and delicate feather details portray the finer influences of the female competitor.”
The Raptor logo will makes its worldwide debut November 26 through December 1 when the World Cup ladies’ descend on Beaver Creek for the Nature Valley Raptor, featuring Downhill, Super-G and Giant Slalom competitions. The Raptor course was constructed over the course of the past two summers in anticipation of the 2015 FIS Alpine World Ski Championships.